| Virtual Game in Optical Network |
After Frontier Communication's overwhelming success with StrayLight's Virtual Reality promotions at Internet World, Frontier chose the same StrayLight VR technologies to make their first appearance at Networld+Interop in Las Vegas, the premier show for the telecommunications, networking, and Internet industries, with over 70,000 attendees.
StrayLight Corp., the leading developer of custom Virtual Reality hardware and software systems for the special events industry, provided Frontier with a Virtual 3-D Theater system and multiple 3D-XTC platforms running a Frontier customized interactive VR (Virtual Reality) game.
Inside StrayLight's VR game, guests wore a high-end VR helmet, which virtually shrunk them down in size and released them into Frontier's powerful Optronics Network. Inside they raced through Frontier's Liquid Bandwidth to experience the capacity and speed of Frontier's connectivity services, the backbone of the Internet. Prizes such as digital cameras and electronic organizers were awarded to winners with the highest score.
StrayLight's Virtual Theater system was selected to increase brand awareness and educate guests about Frontier's New Media Distribution Center. While wearing wireless 3-D glasses, groups of 6 people at a time experienced a stereoscopic tour of Frontier's new facility in Manhattan. The visuals literally jumped off of the screen to create an illusion of really being inside Frontier's Center. To generate this 3-D effect, StrayLight utilized their own proprietary stereoscopic 3-D cameras throughout the live production shoot of Frontier's new facility.
StrayLight specializes in developing both full custom and semi-custom Virtual Reality experiences for trade show events and corporate promotions. StrayLight also offers semi-customization of existing VR experiences for clients who are on a limited budget. For only a fraction of the cost of developing a full custom promotion, clients can create an experience that simultaneously delivers their specific marketing message and uniquely entertains their guests.
Frontier worked off of StrayLight's "Cozmik Debris II" game template, where players fly through a maze of wild space tunnels, tagging as many flying creatures as possible, to achieve a high score. For corporate promotions, StrayLight has changed "Cozmik's" sci-fi characters to animated products, such as Motorola phones, AVIS rental cars, and even foreign currency. The space environments can also be changed to fit a particular theme, from a computer network, to a river of rushing water; the options are limitless! The "Cozmik Debris II" game runs on StrayLight's proprietary 3D-XTC system which includes a VR helmet, hand controller, computer station and a portable platform. |
