| StrayLight Selected as Virtual Reality Expert for Exhibitor Show |
The National Conference and Exhibition for Trade Show & Event Marketing Professionals has selected StrayLight Corp. of Warren, NJ to present their Virtual Reality Technologies at EXHIBITOR SHOW in Las Vegas, Nevada. Marketing Director, Victoria Massulli, will demonstrate StrayLight's VR games and immersive productions during the new "Electronic Theater: A Working Overview of New Presentation Technologies".
StrayLight will teach EXHIBITOR attendees how Virtual Reality can effectively be used to increase sales leads, draw attention to their booth, create a "buzz" on the show floor, and immerse clients inside their product and marketing message.
By using real-life examples, StrayLight will show how the power of Virtual Reality can directly increase sales efforts. For example, CableTron Systems nearly doubled the number of sales leads they collected, with the use of StrayLight's Virtual Theater system at the NetWorld+Interop Show.
Through a simple 3 tier approach, StrayLight will explain how VR can be affordable for both the small and large exhibitor. Exhibitor's should be aware of the different levels when choosing a Virtual Reality Event:
- Level #1 - the inexpensive "off-the-shelf" experience
- Level #2 - the cost-effective means of slight customization (addition of products, logos, and marketing messages to existing adventures)
- Level #3 - the Top of Line "WOW" factor, a fully customized Virtual Environment built around a specialized campaign.
At the Exhibitor Show StrayLight will be showcasing a small Virtual Theater. Virtual Theaters were developed by StrayLight to accommodate large audience throughput. By tapping into the audience's senses, attendees wear head mounted displays (HMDs), sit in impact/vibration seats, and journey together through stereoscopic worlds. StrayLight will be featuring a presentation which samples many of their custom productions, such as explorations of high speed computer networks, flights over the Cognac vineyards in France, and ski races through the Swiss Alps.
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