A new, StrayLight produced, 3D ride film has begun a tour in Latin America, promoting the Coca-Cola brand "Sprite", launching first in Honduras . StrayLight provided the touring 3D stereoscopic theater and produced the high speed All Terrain Vehicle 3D adventure enjoyed by thousands of soft drink consumers. The initial three month tour launched with a huge press conference at the convention center in San Pedro Sula, and then daily events for audiences throughout Honduras.
The ATV ride film was shot completely on location throughout Honduras using several of StrayLight's proprietary 3D stereoscopic camera systems. ATV action is particularly challenging because of the rugged terrain, remote locations, and difficulty of capturing point of view footage. StrayLight solved these problems with several different camera rigs, using specialized ATV mounting systems, flexible body mountings, and remote camera control solutions. Much of the 3D action is shot from the point of view of the ATV driver, including a number of vehicle stunts. The 3D film takes participants on a wild ATV ride through the jungles, riverbeds, beaches, and back roads of Honduras . It depicts a day in the life of four teenage ATV aficionados as they race across the beautiful and rugged countryside. The ATVs splash through the rivers and ocean, fly through the air over hillcrests, and tilt up on two wheels as they careen through the turns. Although the day is jam-packed with action, there's still time to savor the refreshing cool flavor of Sprite.
The "La Zona SPRITE" tour, produced for Cerveceria Hondurena, a subsidiary of the global brewing giant SABMiller, centers around a 40 ft. by 20 ft. 3D stereoscopic projected theater designed and installed by StrayLight for the ATV ride film. Participants wear special 3D glasses and ride motion based ATV mock-ups while immersed in the ride film. Groups of ten virtual ATV riders enter through automatic electric doors, don their 3D glasses, and jump on their vehicles. They are transported by their moving ATVs and the 3D screen at one end of the theater. When the virtual ATVs splash through the river and ocean surf, hidden water sprayers hit participants with a cool shower. Through the 3D effects, sound effects, music, ATV motion, and water, "La Zona SPRITE" is an incredibly realistic adventure.