Warren, New Jersey, USA, March 18, 1998 - StrayLight Corp., the industry leader for the development and execution of VIRTUAL REALITY special event promotions, has successfully completed 4 worldwide trade show events for LTX Corporation, a leading supplier of semiconductor test equipment. Beginning in November, at the International Test Conference (ITC) in Washington D.C., StrayLights 6 seat Virtual Theater(tm) system sent thousands of booth visitors on an exhilarating 3D journey through the inner workings of LTXs new product - Fusion. In less than 3 months, StrayLights Virtual Theater(tm) system traveled to shows in the USA, Germany, Japan, and Korea.
LTX was looking for an innovative way to launch their revolutionary testing platform to the semiconductor industry. The subject matter was highly complex and very technical; the only way to fully appreciate Fusions capabilities was to understand its inner workings. StrayLights Virtual Theater(tm) system was chosen to convey this message using highly sophisticated Virtual Reality Helmets and pulsating shaker chairs. Attendees were sent on a personal journey through the inside of Fusion - as if they were suddenly shrunk down in size and able to ride the currents through Fusions test processes.
From a first persons perspective, the story takes the guest on a stereoscopic VR ride, where the images are three-dimensional and actually jump off the screen and surround the viewer. The 3D effects are extremely realistic, as both live stereo video and stereo animation were melded together for added excitement and authenticity. StrayLight was responsible for the technical development of this 7 minute stereoscopic presentation, which isolated the viewers from all trade show floor distractions, and completely immersed the audience in the Fusion experience. By involving many of the human senses, (site, sound and touch), the VR Theater educated visitors about LTX and Fusion in an amusement park format, for an unforgettable experience.
"The show was so successful that we decided to bring it to 3 more trade shows than we originally expected." boasts Rich Yerganian, Director of Communications, LTX Corporation. "StrayLight was a pleasure to work with. Especially given our short production time frame we couldnt have asked for a better partner."
As system manufacturers, StrayLight was responsible for the rental of their Virtual Theater(tm) system, and all event management duties - installation and tear down, staffing and show operation, and technical support. StrayLight also provided a spokesperson to introduce each audience to the experience and instruct them on how to properly handle the Virtual Reality Helmets. Theater hosts also assisted with the helmet usage and sanitized the helmets between each show.
Curious attendees literally stopped in their tracks, wanting to learn more about the LTX event. The 6 seat Virtual Theater(tm) was beautifully showcased in a glass enclosed display booth for maximum traffic exposure. The booth was built by Davis Design of Fitchburg, Massachusetts and was designed as a stand alone display, so the enclosure could be used at multiple LTX functions.
StrayLights Virtual Theater(tm) for LTX debuted at the International Test Conference, Washington D.C., this past November. That same week the theater continued onto Munich, Germany for Productronica, to Chiba, Japan for SEMICON Japan, and to Seoul, Korea for SEMICON Korea. StrayLights Virtual Theater(tm) is already scheduled for SEMICON West, in San Jose, California July 14-17, 1998.
LTXs December 97 Newsletter "TODAY" reported "Fusion&was clearly the darling of this years International Test Conference (ITC)&The largest trade show demonstration in LTX history, a packed LTX booth and a continuously running 3D Virtual Reality Theater underscored our customers and visitors enthusiastic response to our most recent technological innovation&another outstanding booth attraction&"
StrayLights success is anchored in the success of their clients promotions. Careful attention to the clients marketing objectives is always addressed early on in the project, to ensure the proper selection of technology and content. Once custom content is produced, the client is able to re-purpose the material for additional communication efforts in sales, public relations, training, on-line promotions, etc. Most importantly, the created experiences can be utilized in a VR format again and again, without incurring additional production costs. Over 75% of StrayLights custom clients have returned to StrayLight for add-on projects, such as AT&T, AVIS, Blockbuster Entertainment, Danzka Vodka, Disney Resorts, Ecolab, GMR Marketing, Hennessy Cognac, Jim Beam Brands, LTX Corporation and Steel Recycling Institute.
StrayLight is the leading Virtual Reality equipment manufacturer and content producer for the promotions market. StrayLight has developed three turn-key entertainment systems, 3D-XTC(tm) , CyberTron(tm) , and Virtual Theaters(tm) . StrayLights CyberTron(tm) system is best known as the first Virtual Reality installation on a Walt Disney World property. All entertainment systems include VR software, which can be customized with logos, special messages, characters, and sound.
StrayLights interactive Virtual Reality game system, 3D-XTC(tm) , is an extremely popular trade show promotion. The 3D-XTC(tm) units offer exhibitors an inexpensive way to develop customized VR experiences with the software "Cozmik Debris II". Designed specifically as a game-source or template for corporate promotions, "Cozmik Debris II" offers maximum product exposure, with tremendous sponsorship opportunities. "By modifying an existing game, instead of building one from scratch, clients can save tens-of-thousands of dollars in development costs" says Marketing Director, Victoria Massulli.
"Cozmik Debris II" is a magical journey, where players fly through mazes of wild and wacky space tunnels. Along the way, players come face-to-face with bizarre life-forms and alien creatures. Their mission is to transform as many of these critters as possible, to obtain a high score. For corporate promotions, StrayLight has changed these silly characters to animated products, such as flying Coke bottles, racing AVIS cars, and pesky bacteria. The space environments can also be changed to fit a particular theme, such as a river of rushing water, and psychedelic time warps - the options are limitless.
StrayLight's promotional customers and clients include: American Express, AT&T, AVIS, Blockbuster Entertainment, CableTron Systems, Coca-Cola, Danzka Vodka, Disney Resorts, Ecolab Inc., IDX, GMR Marketing, Grateful Dead, Hennessy Cognac, Hoechst Celanese, ITT Educational Services, Jim Beam Brands Co., Kraft Foods, LTX, NYNEX, Objective Systems Integrators, Oracle, PGA Tour, People Magazine, Samsung, Steel Recycling Institute, TAP Pharmaceuticals, The American Hotel and Motel Association, USA Networks, and Westwood One.