Warren, New Jersey, USA, December 10, 2001 - StrayLight Corp. has developed a Virtual Reality (VR) trade show promotion for UCB Pharma's KEPPRA epilepsy medication. "Seizure Control" is an interactive VR game, which virtually transports doctors inside the brain to explore the action of KEPPRA and epileptic flare-ups. The custom VR promotion utilizes three of StrayLight's VR platforms and has appeared at multiple shows, including the American Epilepsy Society (AES), Dec. 2000 and Dec. 2001 and the American Academy of Neurology (AAN) held this past May in Philadelphia.
UCB Pharma needed to attract doctors into their booth to educate them about three key KEPPRA points while generating excitement on the show floor. Working hand-in-hand with UCB Pharma's agency, Lally McFarland and Pantello (LM&P), StrayLight's creative team developed "Seizure Control" on a tight schedule, while meeting all the required timelines for regulatory review. The game action takes place inside the brain neuron; when players locate a seizure about to flare up, they strike back with KEPPRA, to help keep the seizure under control. The game was developed based on StrayLight's existing game template to stay within the client's modest budget. StrayLight altered the game so it became a 3-part experience, each section illustrating one of the main marketing messages. Educational slides with voice overs were the dividing mechanism, offering 30 seconds of game play during each section. "Seizure Control" also opened with a short animated video introducing the brand and the VR experience.
The launch of "Seizure Control" at AES 2000 surpassed both UCB Pharma's and LM&P's goals, and the VR game has been headlining KEPPRA's event schedule ever since. During each event, three of StrayLight's VR platforms are rented and the real-time game action is visible to bystanders through four large plasma screens, each connected to a VR station. Each player has the freedom to look around the 360° computerized world, by wearing StrayLight's Virtual Reality helmet, complete with a sophisticated motion tracking system.
StrayLight is the industry leader in custom designed Virtual Reality systems for entertainment, promotions and special events. StrayLight's VR systems have been installed worldwide for numerous Virtual Reality tours and marketing events, and have a proven track record of efficiency and reliability. With product lines ranging from interactive VR game platforms to group 3-D Virtual Theater experiences, StrayLight has developed over 45 custom VR productions. A sample of StrayLight's customers include: ABBOTT Laboratories, AT&T, AVIS, Blockbuster Entertainment, CableTron Systems, Chase Bank, Danzka Vodka, Disney Resorts, First Union, Frontier Communications, IBM Corp., Grateful Dead, Hennessy Cognac, Hoechst Celanese, ITT Educational Services, Jim Beam Brands, Kraft Foods, Merck, Nabisco, Novo Nordisk, Oracle, Parke-Davis, Pfizer, PGA Tour, Royal Caribbean, Steel Recycling Institute, TAP Pharmaceuticals, UCB Pharma, USA Networks, and Warner-Lambert.
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