Warren, NJ, USA, September 6, 2002 - StrayLight Corp.'s customized Virtual Reality game for IAMS Company headlined their booth at the PETCO's Store Manager's Meeting and Trade Show in Long Beach, California. The game titled, "Big Bang!" attracted hundreds of store managers into the PETCO booth to learn about the Eukanuba brand, it's new formulations, and it's packaging for cat and dog food. The hi-tech theme of the show, "Reach for the Stars", was a natural compliment to IAMS' choice of a large scale Virtual Reality promotion.
StrayLight's VR team enjoyed developing the game and were amused by the comical components of the experience. With Virtual paws swatting at bags of food and virtual dogteeth munching the chow, StrayLight's customized game promoted the launch of Eukanuba's new nutrition system. Sectioned into modules, players experienced three different missions complete with audio effects of dogs barking and panting, all supporting the new labeling and packaging of the Eukanuba product lines. Since IAMS has published more original research than all of it's competitors combined, and invests the largest percentage of sales into R&D, players were not only having fun, but also absorbing important information.
StrayLight provided four Virtual Reality stations, which were the centerpiece of the IAMS booth. The action of each VR game could be seen on individual monitors, so visitors could watch their colleagues partake in the fun! A virtual host, who assisted the players and sanitized the helmets between each guest, staffed each VR station. StrayLight's Virtual Reality game "Big Bang!" was delivered on StrayLight's proprietary 3D-XTC platform, which consists of a professional grade head mounted display, a stand-up pod, a hand controller and sophisticated tracking/VR technology.
StrayLight is the industry leader in custom designed Virtual Reality systems for entertainment, promotions and special events. StrayLight's VR systems have been installed worldwide for numerous Virtual Reality tours and marketing events, and have a proven track record of efficiency and reliability. With product lines ranging from interactive VR game platforms to group 3-D Virtual Theater experiences, StrayLight has developed over 60 custom VR productions. A sample of StrayLight's customers include: ABBOTT Laboratories, AT&T, AVIS, Bancredito, Blockbuster Entertainment, CableTron Systems, Chase Bank, Danzka Vodka, Disney Resorts, First Union, Frontier Communications, IBM Corp., Grateful Dead, Hennessy Cognac, Hoechst Celanese, ITT Educational Services, Jim Beam Brands, Kraft Foods, Merck, Nabisco, Novo Nordisk, Oracle, Parke-Davis, Pfizer, PGA Tour, Royal Caribbean, Steel Recycling Institute, TAP Pharmaceuticals, UCB Pharma, USA Networks, Visa, and Warner-Lambert.