Warren, New Jersey, USA, February 24, 1999 - Excitement for the new European Currency, the Euro, is everywhere, even inside the world of Virtual Reality. StrayLight Corp., the leading developer of VR (Virtual Reality) promotions, custom designed a VR Currency Game for Chase Bank. Inside this artificial world, players are flown down an evolving currency tunnel, and faced with the challenge of transforming dozens of Deutsche Marks, French Francs, and Italian Lira, into the new Euro!
This hi-tech promotion attracted attendees into Chases booth at the Treasury Management Association Trade Show, in Orlando, Florida. The Virtual Reality participants stepped into the VR platforms, called 3D-XTC(tm) systems, and were given a VR helmet and a hand controller, which helped them navigate through the currency maze.
Chase selected StrayLight Corp. for content development, VR equipment rental, and VR event management. Each of the two Virtual Reality systems were placed in the front corners of the booth and were connected to individual Plasma Screens, A/V Monitors and speaker systems. The booth designers, Graphic Presentation Systems of Piscataway, NJ, chose this layout to increase Chases presence on the show floor.
Show attendees lined up around the booth to play the game, and people in the aisles were intrigued by the real-time graphics on the display monitors and the unusual site of players wearing the hi-tech Virtual Reality helmets. Chase also customized the VR helmets with their show logo and tag line, "Seeing the World Through Your Eyes".
Chase Bank chose to modify an existing 3D-XTC(tm) game, "Cozmik Debris II" instead of producing a new game from scratch. Designed specifically as a game-source or template for corporate promotions, "Cozmik Debris II" offers maximum product exposure, with tremendous sponsorship opportunities. The cost savings of customization vs. new creation is enormous; it also allows for a much faster development schedule.
"Cozmik Debris II" is a magical journey, where players fly through mazes of wild space tunnels. Along the way, players come face-to-face with bizarre life-forms and alien creatures. Their mission is to transform as many of these critters as possible, within the given time frame. For other corporate promotions, StrayLight has changed "Cozmiks" silly characters to animated products, such as Motorola phones, Coke bottles, and AVIS rental cars. The space environments can also be changed to fit a particular theme, from a computer network, to a river of rushing water, to psychedelic time warps - the options are limitless!
Another recent project required StrayLight to custom design a new advanced VR display technology, called Magna-Scope, which is an alternative to the VR helmet. StrayLights Magna-Scope systems can display very high quality 3-D stereoscopic visuals, with twenty times the resolution and four times the field-of-view compared to other VR helmet-based attractions.
Last year StrayLight delivered a 48 seat Magna-Scope Theater in Lisbon, Portugal for Expo 98, the last Worlds Fair of the 20th Century. With a 100% up-time record for Expo 98, StrayLights Magna-Scope Theater Systems have a proven track record for excellent reliability and durability.
For their first U.S.-based Magna-Scope installation, StrayLight Corp. delivered 2 Magna-Scope Theater systems with full custom 3-D content for IBM Corp. For over 2 years, each theater system will be traveling on separate promotional tours, visiting career fairs, trade shows, and IBM sponsored events.
StrayLight is the industry leader in custom designing Virtual Reality systems for entertainment, promotions and special events. StrayLights VR systems have been installed world-wide for various Virtual Reality tours and marketing events, and have a proven track record of efficiency and reliability. With product lines ranging from interactive VR game platforms to group stereoscopic Virtual Theater experiences, StrayLight has developed over 30 custom VR productions and specializes in creating 3-D custom content, working in both stereoscopic animation and stereoscopic live-action mediums.
A sample of StrayLight's customers and clients include: American Cyanamid, American Express, AT&T, AVIS, Blockbuster Entertainment, CableTron Systems, Chase Bank, Coca-Cola, Danzka Vodka, Disney Resorts, Ecolab Inc., Frontier Communications, IBM Corp., IDX, Gillette, GMR Marketing, Grateful Dead, Hennessy Cognac, Hoechst Celanese, Innovitech Inc./Metaforia Entertainment, ITT Educational Services, Jim Beam Brands Co., Kraft Foods, LTX, Merck, NYNEX, Oracle, PGA Tour, People Magazine, Samsung, Steel Recycling Institute, TAP Pharmaceuticals, USA Networks, and Westwood One.