StrayLight Develops “Snack Attack” Game
A Virtual Reality Promotion for Nabisco

Visitors Virtually Collect Animated Products: Mr. Peanut, OREO Cookies, LifeSavers & More!

Warren, New Jersey, USA, September 11, 2000 - StrayLight Corp. has developed an interactive trade show promotion for Nabisco’s booth at the FMI (Food Marketing Institute) 2000 show in Chicago, the industry’s premier event. StrayLight’s Virtual Reality game, entitled “Snack Attack”, whisked visitors down a futuristic supermarket journey, where their favorite Nabisco product cravings could be filled.  The game development was surprisingly economical because Nabisco was able to work off of an existing StrayLight game template - a semi-custom option allowing Nabisco to create a customized game by changing only certain graphic elements and sound effects.

Two of StrayLight’s Virtual Reality systems, called 3D-XTC platforms, were rented as the centerpiece of the booth. As guests played the games, they strapped on a professional Virtual Reality (VR) helmet, took hold of their action packed joystick and zoomed off to an artificial snacking world. Each system was placed on a raised platform where an emcee organized head-to-head competitions and prizes were awarded for hi-scorers. Large video monitors were mounted high above each VR station so bystanders could follow the competition in real-time.

The “Snack Attack” game is themed as a hi-tech cash register checkout, where players are empowered to scan Nabisco snacks for points. Players aim and fire their scanning lasers to capture animated Nabisco products. Nabisco’s leading brands from four different product categories were selected as the game characters: dancing Mr. Peanut, swirling OREO cookies, colorful LifeSavers and spiraling Milk Bone Dog Biscuits. The VR games complimented the booth’s overall look and feel of a colorful festival, where people couldn’t help but have fun!

StrayLight is the industry leader in custom designed Virtual Reality systems for entertainment, promotions and special events.  StrayLight’s VR systems have been installed worldwide for numerous Virtual Reality tours and marketing events, and have a proven track record of efficiency and reliability.  With product lines ranging from interactive VR game platforms to group stereoscopic Virtual Theater experiences, StrayLight has developed over 40 custom VR productions and specializes in creating 3-D custom content, working in both stereoscopic animation and stereoscopic live-action mediums.

A sample of StrayLight's customers include: AT&T, AVIS, Blockbuster Entertainment, CableTron Systems, Chase Bank, Danzka Vodka, Disney Resorts, Frontier Communications, IBM Corp., Grateful Dead, Hennessy Cognac, Hoechst Celanese, ITT Educational Services, Jim Beam Brands, Kraft Foods, Merck, Nabisco, Oracle, Parke-Davis, Pfizer, PGA Tour, Royal Caribbean, Steel Recycling Institute, TAP Pharmaceuticals, USA Networks, and Warner-Lambert.