Virtual Reality Promotions
for Frontier Communications
Multiple Trade Show Events
to “Experience Liquid Bandwidth”
Networld+Interop ‘99 & Internet World
Warren, New Jersey, USA, July 1, 1999 - After Frontier Communication’s overwhelming success with StrayLight’s Virtual Reality promotions at Internet World ‘98, Frontier chose the same StrayLight VR technologies to make their first appearance at Networld+Interop ‘99 in Las Vegas, the premier show for the telecommunications, networking, and Internet industries, with over 70,000 attendees.
StrayLight Corp., the leading developer of custom Virtual Reality hardware and software systems for the special events industry, provided Frontier with a Virtual 3-D Theater system and multiple 3D-XTC platforms running a Frontier customized interactive VR (Virtual Reality) game.
Inside StrayLight’s VR game, guests wore a high-end VR helmet, which virtually shrunk them down in size and released them into Frontier’s powerful Optronics Network. Inside they raced through Frontier’s Liquid Bandwidth to experience the capacity and speed of Frontier’s connectivity services, the backbone of the Internet. Prizes such as digital cameras and electronic organizers were awarded to winners with the highest score.
StrayLight’s Virtual Theater system was selected to increase brand awareness and educate guests about Frontier’s New Media Distribution Center. While wearing wireless 3-D glasses, groups of 6 people at a time experienced a stereoscopic tour of Frontier’s new facility in Manhattan. The visuals literally jumped off of the screen to create an illusion of really being inside Frontier’s Center. To generate this 3-D effect, StrayLight utilized their own proprietary stereoscopic 3-D cameras throughout the live production shoot of Frontier’s new facility.
StrayLight specializes in developing both full custom and semi-custom Virtual Reality experiences for trade show events and corporate promotions. StrayLight also offers semi-customization of existing VR experiences for clients who are on a limited budget. For only a fraction of the cost of developing a full custom promotion, clients can create an experience that simultaneously delivers their specific marketing message and uniquely entertains their guests.
Frontier worked off of StrayLight’s “Cozmik Debris II” game template, where players fly through a maze of wild space tunnels, tagging as many flying creatures as possible, to achieve a high score. For corporate promotions, StrayLight has changed “Cozmik’s” sci-fi characters to animated products, such as Motorola phones, AVIS rental cars, and even foreign currency. The space environments can also be changed to fit a particular theme, from a computer network, to a river of rushing water; the options are limitless! The “Cozmik Debris II” game runs on StrayLight’s proprietary 3D-XTC system which includes a VR helmet, hand controller, computer station and a portable platform.
Another recent project required StrayLight to custom design a new advanced VR display technology, called Magna-Scope, which is an alternative to the VR helmet. StrayLight’s Magna-Scope systems can display very high quality 3-D stereoscopic visuals, which bring more realism to the VR experiences.
Last year StrayLight delivered a 48 seat Magna-Scope Theater in Lisbon, Portugal for Expo ’98, the last World’s Fair of the 20th Century. With a 100% up-time record for Expo ‘98, StrayLight’s Magna-Scope Theater Systems have a proven track record for excellent reliability and durability.
For their first U.S.-based Magna-Scope installation, StrayLight Corp. delivered 2 Magna-Scope Theater systems with full custom 3-D content for IBM Corp. For over 2 years, each theater system will be traveling on separate promotional tours, visiting career fairs, trade shows, and IBM sponsored events.
StrayLight is the industry leader in custom designing Virtual Reality systems for entertainment, promotions and special events. StrayLight’s VR systems have been installed world-wide for various Virtual Reality tours and marketing events, and have a proven track record of efficiency and reliability. With product lines ranging from interactive VR game platforms to group stereoscopic Virtual Theater experiences, StrayLight has developed over 30 custom VR productions and specializes in creating 3-D custom content, working in both stereoscopic animation and stereoscopic live-action mediums.
A sample of StrayLight's customers and clients include: American Cyanamid, American Express, AT&T, AVIS, Blockbuster Entertainment, CableTron Systems, Chase Bank, Coca-Cola, Danzka Vodka, Disney Resorts, Ecolab Inc., Frontier Communications, IBM Corp., IDX, Gillette, GMR Marketing, Grateful Dead, Hennessy Cognac, Hoechst Celanese, Innovitech Inc./Metaforia Entertainment, ITT Educational Services, Jim Beam Brands Co., Kraft Foods, LTX, Merck, NYNEX, Oracle, PGA Tour, People Magazine, Royal Caribbean, Samsung, Steel Recycling Institute, TAP Pharmaceuticals, USA Networks, and Westwood One.